MICHEL ET AGUSTIN
The authenticity of the products and the passion provided in each of them is not just a branding story at La Laitière! The famous painting of La Laitière painted by Vermeer in the middle of the seventeenth century perfectly embodies the brand, whose values are generosity and authenticity. In this painting as in the products, the know-how of the past is in the spotlight.
Born in 1973, the brand enters in homes quickly, launching a major advertising campaign on television in 1975. Then it diversifies in the 1980s: now the product line is no longer just made of yogurts, but it is also enriched with desserts, such as rice cake, caramel cream or rice pudding. The 1990s in France are marked by the mythical commercials of La Laitière: posters, TV spots, packaging … People talk about the brand! Il took the opportunity to launch the famous little jars of cream in 1998.
It was in 2002 that the brand took a new turn by presenting to all its gourmets its ice creams: ice cream in generous formats and a new texture particularly creamy, worthy of the unquestionable know-how of La Laitière. Many perfumes of ice have made the reputation of the brand over the years, from the most classic to the most innovative, but always in the respect of tradition.
This month, our dear members of the program MonAvisLeRendGratuit have largely acclaimed the Caramel Ice Cream Salted Butter. This inimitable flavor has not escaped our gourmets, who have raised it to the top of the ranking of June.
The limited edition mix of M & M’s hazelnuts and M & M’s peanuts made people smile! First, let’s go back to the incredible story of the M & M’s brand, a true American success story.
It was in 1941 that Forrest Mars and Bruce Murrie, two sons of confectioners, founded a company called Mars & Murrie, independent of the companies of their respective fathers. This act of rebellion marks the beginning of success. Qualified and patent holders, the two colleagues began to produce their small confectionery coated with a chocolate heart. Very easy to transport, packaged in small portions and not melting with heat, these treats provide comfort to American soldiers who go to the front in Europe during the Second World War. As soon as they come back they praise these unique taste sweets, which will allow the company to grow exponentially.
The rise of television and the era of mass consumption definitely squeezes the success of M & M’s in the United States, further magnified by the creation and marketing of M & M’s peanut in 1954. USA from the 1960s and globalization have greatly increased the reputation of sugar confectionery made in the USA.
Today the brand has a range of products particularly well supplied: peanut, but also almond, hazelnut, caramel, peanut butter, coffee, mint, white chocolate … There is really something for everyone.
Our members of MonAvisLeRendGratuit had the pleasure of tasting this month the limited edition Peanut Hazelnut M & M’S, a tasty mix of M & M’s hazelnuts and M & M’s peanuts. They obviously loved him, even giving him the second place in our ranking of June!
With this flavor, Ben & Jerry’s has set the bar really high. Anxious to satisfy the most demanding gourmets and specially to gain unanimity, the brand offers a multi-tastes ice cream: a chocolate AND vanilla ice cream, with pieces of brownies AND pieces of cookie dough with chocolate chips.
Since 2000, the brand has been playing with its best creations in a single pot. So we often find two tastes in the same pot! Having fun is even Ben & Jerry’s philosophy.
The brand born in 1978 in Vermont, in the United States. It was created by Ben Cohen and Jerry Greenfield, who have known each other since childhood.
The brand is based on strong values and is very committed to ecology and fair trade. Indeed, they make a point of honor to reward in a fair way all participants in the composition of their ice cream. On the other hand, the company works alongside CliMates, an international network working to find solutions to climate change. It is therefore natural that Ben Cohen delivered ice cream directly when the brand was born.
After a national development, the brand expended and arrived in France in 1996, before being bought in 2000 by the Unilever group. Today there are more than 600 Ben & Jerry’s stores in 25 countries.
In May, our members of MonAvisLeRendGratuit have totally melted for this half baked ice cream (brownies & cookie dough), putting it in third place on the podium of the top of the month!
Nestlé is a brand known by everyone. Today implemented in 130 different countries, the group knew how to build an international notoriety, in several food fields. Nestlé is also a catalog of more than 10000 references, but especially a portfolio of 30 different brands, whether sweet, salty, baby products, pharmaceuticals or animals ones.
Henri Nestlé, a German pharmacist, developed in 1867 a food solution to fight against infant mortality. He prepares for newborns who could not have breast milk a mixture of cow’s milk, wheat flour and sugar. The nest becomes the logo of its products. After embarking on the trade of various products, it was in 1904 that Nestlé began selling chocolate through export activities. He also develops his own chocolate, especially milk chocolate, since Nestlé had previously been successful in the sale of condensed milk.
Today Nestlé’s chocolate range is among the largest on the market. Many varieties of cocoa are used by the brand, which strives to create new tastes using the different nuances of cocoa.
The large dark chocolate squares seduced the members of MonAvisLeRendGratuit, with its fruity aromas typical of the best beans of West Africa and Ecuador. They chose to put them in fourth place on our top five podium this month.
Michel and Augustin, it’s a brand story that makes you dream: two friends, Augustin Paluel-Marmont and Michel de Rovira, who know each other from the school and who start together an adventure that becomes a true model of French-style success. Trust, respect and friendship are the unique bond between them. Passionate about good products and cooking, the two friends began by writing a guide to the best bakeries in Paris in 2004: it is a success and they are even invited on television to promote it.
Desiring to offer a range of authentic and simple products on the market, they are embarking on the creation of their own brand based on quality. They offer products without additives and raw ingredients starting with their flagship product: “the cow to drink” (a yogurt drink). In 2009 and 2010, they develop the range of biscuits and desserts.
The brand stands out from others thanks to the values it conveys (transparency, honesty and sympathy). She also makes a name for herself thanks to her very original communication: guerrilla marketing, by recruiting people directly in the subway with an intercom, or while strolling naked and covered with cow stains (animal emblems of the brand). which allows them to speak directly with consumers. Word of mouth also works very well for them, thanks to their products that is unanimous. Finally, the two friends record and broadcast videos on Facebook and YouTube, with a funny and quirky tone specific to the brand.
Today the brand has managed to break into the US market, with a strong presence in New York. Michel and Augustin now have a wide range of products, but this month it’s the sugar palms that make them talk about them: these cakes have been very appreciated by our members of MonAvisLeRendFruit, so we are delighted to see them at the fifth place on our podium of the month!