ShopAdvizor, the startup that has been chosen between the top 100 to be exhibited in the WebSummit, was also chosen between the top 37 ones exhibiting at the international NRF show. This said, it was the one and only Spanish startup present and exhibiting at this 2019 edition of the New York Retail Big Show, the most recognized retail event in the world.
More than 800 global companies involved in the retail sector were presenting their newest solutions and technologies related to the shopping experience of tomorrow. The Startup Zone and the Innovation Lab were to two main point of interest of this event where international investors and consultants were showing and great interest.
One of the most visited booths of these areas were without a doubt the one of ShopAdvizor: the first collaborative community that interconnects consumers, retailers and brands, offering a new shopping experience while guaranteeing a double-digit sales increase. Walmart, Target, Tesco, E.Leclerc, Sonae, Oxxo, Lidl y Sobeys were few of the many big retailers interested in ShopAdvizor’s program.
A very recurrent subject we were able to hear around the event was the relation between this new shopping experience and the importance of ratings and reviews. These are indeed the evolution of the word to mouth we used to base our decisions on and that influenced our choices.
Due to the increased search for information in order to make better decisions, the consultation of ratings and reviews grew substantially in the last year, today 9 out of 10 consumers read a review. Moreover, the main factor motivating them to read these is the sincerity of the comments and / or the trust towards the website *.
ShopAdvizor already has more than 1 million users that generated 12 millions ratings and reviews for more than 3,500 brands that participate in the community, in partnership with Carrefour. ShopAdvizor has additionally included the processing of nutritional information and product allergens to allow the consumer to make the most convenient choice in a simple way.
Diego Chorny, CEO & co-founder of ShopAdvizor commented: “We were very motivated to hear from the mouths of international retailers and manufacturers who see our community as a solution to enrich the omnichannel shopping experience and the relationship with their shoppers. We expect 2019 with a lot of movement … we are preparing to raise investment and globalize ShopAdvizor “.
* Investigation made for MonAvisLeRendGratuit.com from 1200 french shoppers.
The National Federation of Retailers is the most recognized retail association in the world. Based in Washington, D.C., the NRF represents stores and department stores, household goods and specialty stores, key area merchants, supermarkets, wholesalers, restaurant chains and Internet companies in the United States and 45 other countries. Retail is the private sector that creates most of the employment in the country, supporting one in four jobs in the US which represents around 42 million employees. With a contribution of $ 2.6 billion to annual GDP, retail is a daily barometer for the nation’s economy.